Startup Success on Social Media with Steve Rubel
Bob and Pat talk with Social Media and PR thought leader Steve Rubel on the changing roles of blogging, social media, public relations, and advertising. Steve talks frankly about both the role of social media in business and his consulting in that field.
I find it particularly interesting because this is a realistic breath of fresh air from the social mania that has been sweeping the tech world. I have done some minimal social consulting and execution as a line item on greater web development projects. It is incredible easy to scan the surface, look at the number of fans or followers and shift around whichever version of the omnipresent share link we decided to use. For our efforts, which admittedly were always a distant second to the creation of the site itself, we saw little or now measurable results.
Steve frames the social world as communication and talks through some thought processes on *almost* measurable results that his company is working toward with real clients. He rather humbly discusses some of his own successes and abandoned ideas framing his work as one part of a larger company's strategy. It's a refreshing interview, because there are no easy answers, which is the way it is.
Startup Success has been one of my favorite business podcasts for over a year now. If you haven't heard the show and are into this sort of thing, I recommend starting from Episode 1 and listening to the entire run.
http://startuppodcast.wordpress.com/2010/06/09/show-70-steve-rubel-on-the-evolution-of-social-media/