Getting Real with 37 Signals
37 Signals is a web company that delivers web productivity tools. It was founded by the folks who developed Ruby on Rails. So besides recommending their web products, which is not worth a blog post, why am I talking about them?
They wrote a book called Getting Real and parsed it into a free website. And even better, it’s a book written in straight forward language that cuts across philosophy, procedure, business, design, code, and just about everything else. I’m sure you’ll agree, there are few things digital that are better than such an effort.
It’s really easy to think about ideas that will save the world, or at least help millions and get you rich in the process. It feels really good, makes for great conversation and is a generally pleasant way to pass the time. This is especially true in the world of web development where anyone with a minimal level of experience can, theoretically, reach a billion people without having to leave their parent’ s basement.
Sitting down and making those ideas Real is a different story. If you’re the sort of person inclined to roll up your proverbial sleeves and go head to head with reality, this book is for you.